Following on the GEG Arts & Culture Initiative when the Foundation launched its first cultural exhibition as one of the highlight event during Art Macao 2019 – “GRACE KELLY – from Hollywood to Monaco: Artists Tributes”, the Foundation is taking a further step into promotional efforts in the performing arts sector.
Macao Chinese Orchestra
Hulu Culture Promotion Association
The Macao Chinese Orchestra was established in 1987 as a professional orchestra managed under the Cultural Affairs Bureau of the Macao SAR Government. In addition to performing concerts, MCO is also tasked to develop a wider audience following in Chinese music, and it had actively participated in the Macao International Music Festival, Macao Arts Festival and, in 2019, performed concerts as part of Art Macao. It has also been strengthening and nurturing small and medium-sized arts groups and young musicians with an aim to promote local Chinese music development, including performances put on at World Heritage Sites, and various public parks and venues, etc., hoping to continue to expand its audience base.
Macao Chinese Orchestra’s Facebook Page:
Promotion of Chinese Music and Audience Development
It is the Foundation’s interest in promoting Chinese Music in Macau and, in particular, audience development focused on young people. This is what led the Foundation to launch the “GEG Chinese Music Promotion Scheme”, joining the Macao Chinese Orchestra as "Special Art Patron" for its 2020-21 season. Chinese music is generally less popular than western music, given limited exposure to it in our daily lives. It is, however, an important part of Chinese culture that should be popularised and cultivated, especially amongst young people given their unfamiliarity with Chinese music.
The Concert & Extension Programme Series
The GEG Chinese Music Promotion Scheme will be launched during the 2020-21 season of the Macao Chinese Orchestra, with three select performances when the orchestra will perform at the Broadway Theatre, Galaxy Macau. Furthermore, “extension programmes” attached to three other concerts will also be held, with the support of Hulu Culture Promotion Association, the Foundation’s collaborator on the GEG Intangible Cultural Heritage Scheme. Through this collaboration, the Foundation hopes to help with developing and nurturing an audience base in Chinese music in Macau, with the ultimate aim to promote and popularise Chinese music especially for the younger audience.
GEG Chinese Music Concert Series, Broadway Macau
The following three concerts from their 2020-21 season will be performed at Broadway Theatre:
GEG Chinese Music Concert Extension Series on Intangible Cultural Heritage
In addition to the three concerts to be performed at the Broadway Theatre, Hulu Culture Promotion Association will participate in co-organising extension programmes for certain of the orchestra’s concerts during their 2020-21 season, to provide a richer offering of activities in addition to the performances themselves. A selection of three concerts where the repertoire relates to intangible cultural heritage has therefore been included in the GEG Chinese Music Promotion Scheme:
These extension programmes will be open free to the public.
The Announcement of the Macao Chinese Orchestra’s 2020-21 Season
In an effort to promote Chinese music to the general public, and in particular the younger generation, the Foundation initiated the “GEG Chinese Music Promotion Scheme”, joining The Macao Chinese Orchestra for its 2020-21 season as “Special Art Patron” with three concerts performed at the Broadway Theatre, together with a series of extension programmes related to various of its concerts in the upcoming season.